The Client

Loggitty is the brainchild of IT consultant Geoff Jackson and web developer Rob Clarkson. The busy business owners wanted a tool that could help with time tracking, job logging and improve the speed and efficiency of invoicing. They couldn’t find an existing product, so they developed Loggitty as an add-on tool to popular accounting software Xero. 

The Brief

Hoping to share their solution with other busy business owners, they asked me to design a professional brand identity and a website for Loggitty.

My Approach

I met with Geoff and Rob to discuss their vision and design needs – they wanted an invoicing system and website which worked smoothly with Xero and Quickbooks, from a technical and visual standpoint. I ensured the design and workings of the website had a similar feel to the well-known accounting systems so that Loggitty was intuitive and easy for the user to find their way around.

I created a modern design, with plenty of white space and clean typography to reflect Loggitty’s main purpose: to make invoicing and time-tracking simple, clear and quick to navigate. I chose blue and green accents for the main call to actions.

The logo I designed for Geoff and Rob features the outline of a clock to clearly illustrate the valuable time-saving advantages of using Loggitty. 

The Impact

Geoff and Rob were very happy with the results and have recently launched Loggitty (May 2019) for Xero and Quickbooks users.

Skillset

• Logo design (Illustrator)

• Web design (Photoshop)

Free Consultation

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