The Client

Queenstown-based agency Ones and Zeros has more than 15 years’ experience in the web industry. Their skilled team offers bespoke web development and web app development, as well as specialised services in web hosting, SEO and crypto currency.

The Brief

After years of experience in the industry, sole trader Robert Clarkson decided it was time to team up with other industry professionals to offer a full service agency. The agency, Ones and Zeros, required a re-brand to reflect this change. Rob wanted a modern, yet approachable website to showcase their services and portfolio, with clear call to actions to invite website visitors to get in touch.

My Approach

I have worked with Rob on design projects for his clients for many years, so I was excited to be part of the re-brand for his own company. I created a modern, sleek and uncluttered design using a striking grey, white and orange colour palette.

The white typography and portfolio pieces stand out well against the dark grey background. I chose a long, white arrow to sit beside all call to action buttons; this was a subtle device to draw the user’s eye to these key call to actions (for example, ‘find out more’ and ‘get in touch’). 

The Impact

The website has been live for almost two years and still looks modern and fresh. It’s great to see that the company is growing and that many new clients are engaging their services.

Skillset

• Web design (Photoshop)

• Logo design (Illustrator)

Free Consultation

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