The Client

Ones and Zeros is a Queenstown-based agency with more than 15 years’ experience in the web industry. This skilled team offers bespoke web development and web app development, as well as specialised services in web hosting, SEO and crypto currency.

The Brief

Experienced sole trader/ contractor Robert Clarkson expanded his business to include a full suite of web design and development services. He called this smart, new agency ‘Ones and Zeros’ and wanted a new brand identity to reflect the change. The branding needed to be sleek and modern, yet approachable. The design had to work seamlessly across a range of print and digital media.

My Approach

I have worked on client projects for Rob for many years, so it was exciting to be asked to work on the brand identity for his own company. I created a modern, sleek logo using a sans font and subtle use of the numerals ‘1’ and ‘0’. The sleek grey and white colour scheme, with occasional orange highlights, translates well from print to the new web design (which I tackled in another project for Rob) ensuring a consistent brand presence.

The Impact

The design has been in use for almost two years and still looks great. The company continues to grow with many new clients engaging Ones and Zeros’ services.

Skillset

• Logo design (Illustrator)

Free Consultation

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