Dynamic rebrand to promote industry leader
ReGen Cellular are leaders in stem cell technology who specialise in treating osteoarthritis and sports injuries. They are also New Zealand’s only provider of pure expanded stem cell treatments which inhibit the spread of joint inflammation and disease by stimulating fatty tissues to repair themselves, at individual patient level.
ReGen Cellular asked me to create a complete re-brand, including logo and website. Despite being an industry leader, they realised their website and brand was out-of-touch. Keen to gain greater competitive advantage, the client wanted a more current image, with some warmth infused with vigour and relevance.
From the outset I felt a move away from their existing brand colours would prove more appealing to customers. Once I had envisaged the overall brand look I began working on logo designs which would complement this. The logo graphic was created in a bright shade of red and balanced with a contemporary sans serif font. The client now had a more dynamic brand with clear consistency.
The client was pleased with their investment as they now had a truly unique brand which not only stood out against the competition, but which could also be reused across all their marketing collateral on-line and off-line.
Logo design (Illustrator)
Web design (Photoshop)
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